In-Store
You could include a QR code that gives the customer a recipe related to the product in that aisle, that way you could motivate him to make a purchase. When you spread your QR Code in your store, with
a catchy offer, you encourage people to scan the code and get the offer, and you could include anything you want in your deep page, also you could retarget them with push notifications and on social media. By placing the QR Code around the store, you give the customer a free space of choices, for instance, if your customer got into your store and looked for a certain product but didn’t find it, he could scan the QR code and order online!