Both your WhatsApp channels — the QR-paired number and WhatsApp Cloud — in a single inbox, with one thread per customer instead of one screen per number.
Open and close conversations as the work progresses, and leave internal comments the customer never sees.
Tag a customer in the inbox and that tag becomes a campaign audience. Support context turns into marketing targeting with no export step.

Optional intent detection, sentiment, and suggested replies you can accept or ignore.
Order confirmations, cart chases, campaign replies and bot conversations all land on the same thread, so nothing is answered twice.